- Singapore Airlines Tour
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| Exterior Trailer |
Interior Wave Wall |
The Cab |
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| Lounge Area |
A stewardess |
Trailer Setup |
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| Singapore
Airlines recently unveiled their new First Class and Business Class seats, and wanted to
promote them to corporate clients across the United States.
Singapore Airlines has long been known for their superior service and
world-class flying accommodations, and the mobile marketing tour would demonstrate why. At
each stop, guests were invited to view a fully-customized 48’ trailer which was
interior-designed to loosely resemble the interior of an aircraft. |
The trailer
included:
- 2 Business Class Singapore Airlines Seats
- 1 First Class Singapore Airlines Seat
- A sitting area with a sofa, chair, and a coffee table
- A television monitor running a video explaining Singapore Airlines services
- Graphics, visuals, and several amenity display areas highlighting important
Singapore Airlines offerings.
- A Singapore Airlines hostess in traditional dress.
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| At select venues, food and drinks were served to
clients at a mobile lounge area set up outside the trailer. |
- Spohn
Ranch was called in to provide the tractor-trailer, assist with the build-out and
branding, and provide tour execution and logistics. These
services included staffing, coordination of stops and routing, all travel planning,
assistance with food service and catering, operation and maintenance of the vehicle. The tour visited over 150 companies and events in
4 months across the United States, and was viewed as a huge success.
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